Founding sponsor invitation
Put your product in the hands of Seattle women founders who will build with it, and keep building with it.
The SWELL is a 12-week founder program at SURF Incubator. The curriculum is free to the women in the room. Sponsors are what make that possible.
This is different from a logo on a banner. AI tools are built into every week of the program. When you sponsor a session, 8 to 12 founders use your product in the room, leave with something they made in it, and carry it into how they run their business.
Why sponsor The SWELL
Most sponsorships buy attention. This one buys adoption. Founders here are building real businesses right now, choosing the tools they'll rely on for years. When your product shows up in that room, it doesn't get seen. It gets used.
Eight to twelve founders open your product in the room, build something in it, and leave using it.
Direct relationships with women running real revenue, hiring, and shipping. Not a badge scan.
Named credit tied to a story people actually want to tell: women building on their own terms.
Anchored at SURF in downtown Seattle, with reach into the region's founder and investor networks.
Sponsorship options
Each tier is designed around a different kind of moment with founders. Pick the one that fits how you want to show up.
Woven through all 12 weeks. The founder relationship starts here.
Own a week: Build, Brand, Money, or Growth. Founders leave using your tool.
Fund a professional sitter for the season so caregiving never keeps a founder out.
Host the celebration at the end of the twelve weeks.
Every sponsor gets
Whether you host graduation or anchor the whole season, these are the baseline commitments to every partner.
How we protect the room
A tool appears in a session only when it genuinely helps founders do that week's job. If it doesn't fit, it doesn't show up. That's the deal we make with the women in the room, and it's the same deal that makes sponsorship here worth something.
When your product does appear, it's because it earned the slot. That's the difference between logos on a banner and being part of how a founder actually runs her business.
About the cohort
A real conversation
No pitch deck required. Start with a note.
Prefer to see the program first? Read about The Female Founder Lab.