The founder directory

Who's in the SWELL

Meet the women building bold businesses, side projects, community ventures, and next-wave ideas inside The SWELL.

This is not a directory of logos. It's a room. Founders here are shipping products, signing customers, hiring first employees, and figuring out what the next chapter looks like — on their own terms.

Founder spotlight

This month in the SWELL

Priya Ramaswamy

Founder & CEO, Loomlight

Marketplace · Retail Tech · Pre-seed · Building v1

Loomlight

After a decade leading product at two climate startups, Priya started Loomlight to make small-batch textile makers visible to the buyers who want them. She joined The SWELL in its first cohort and is building her first wholesale channel in public.

What she's building

A marketplace and back-office platform for independent textile studios — inventory, wholesale orders, and buyer discovery in one place.

"The SWELL is the first room where I don't have to translate. Twelve other women running real revenue, real teams, real questions. We move faster together."

Visit loomlight.co

The directory

Meet the women building here

IndustryStage

Creative · Bootstrapped

Northlight Studio

Maya Alden

Brand and packaging design for food and beverage founders.

Looking for

CustomersPress

northlight.studio

Professional Services · Revenue

Fern & Ledger

Jules Okafor

Bookkeeping built for solo consultants and creative studios.

Looking for

ReferralsPartnerships

fernandledger.com

Consumer Goods · Pre-seed

Kindmark

Sana Iqbal

Everyday skincare formulated for teens with sensitive skin.

Looking for

Beta usersRetail buyers

kindmark.co

Health Tech · Seed

Cadence Care

Deja Whitfield

Scheduling and payroll software for in-home care agencies.

Looking for

Design partnersMentors

cadence.care

Food & Beverage · Revenue

Hakoya

Emiko Tanaka

Modern bento kits for busy families, made in Seattle.

Looking for

WholesalePress

hakoya.kitchen

Creative · Bootstrapped

Third Draft

Rae Solomon

Ghostwriting and editorial studio for women founders.

Looking for

ClientsCollaborators

thirddraft.co

Travel · Pre-seed

Rooted Routes

Halima Yusuf

Culturally-rooted travel itineraries across East Africa.

Looking for

PressPartnerships

rootedroutes.com

Ed Tech · Seed

Slate & Sail

Nora Lindqvist

A learning platform for first-time engineering managers.

Looking for

Beta usersEnterprise pilots

slateandsail.com

Professional Services · Revenue

Wavefront Legal

Tomi Adebayo

Fractional general counsel for early-stage founders.

Looking for

ReferralsSpeaking

wavefrontlegal.com

Showing 9 of 9 founders.

The wave, by the numbers

A rising community, in motion

Founders in the community

Industries represented

Businesses launched in-cohort

60+

Collaborations sparked

Join the wave

There's a place in the SWELL for what you're building.

Apply to the next cohort, come to a drop-in day, or nominate a founder you think belongs in this room. The door is wide.

Apply to the Female Founder Lab Come for a drop-in day Nominate a founder for the SWELL