Founders directory

Meet the founders in The SWELL.

First Wave Founding members: 50/50 filled

Next wave members: 4/25 filled

Tap a surfboard to learn about the founder.

Select an open board to join the next wave.

The next wave is open. 25 spots. Join

The directory

Meet the women building here

First Wave
Sally Revell
The Swell Incubator logo

GTM, Growth & Advisory · Launched / early traction

A rising tide of women founders building businesses on their own terms.

Looking for

  • First hires, org design, and people practices
  • Founder capacity, leadership, and role evolution
  • Legal, IP, and risk

I want help building and expanding the program itself, especially: - Program design and founder experience. - Recruiting advisors and mentors - Virtual expansion beyond Seattle. - Replicating the model in other cities or regions. - Operating structure, partnerships, and scale strategy. - Turning early traction into a repeatable community platform.

Why I joined The SWELL: I want to build with and for the badass members of this community

First Wave
Carol Grant

Edtech & Future of Work · MVP / pre-launch

Helping neurodiverse learners bridge the gap between their capabilities and getting the work done.

Looking for

  • Sales, first customers, and go-to-market
  • Capital strategy and fundraising readiness
  • Founder capacity, leadership, and role evolution

Ed tech advisory on pre-seed funding and non-dilutive funding opportunities, thought partnership on GTM strategy for ed tech direct to consumer, and connections to independent schools or other relevant institutions for pilot design and participation.

Why I joined The SWELL: Building with community, the connection and the learnings.

First Wave
Cato Thor
Catolytic  •  PRAXIS logo

Coaching & Consulting · MVP / pre-launch

Wellness, Integrated. Because you don't need another thing on your plate

Looking for

  • Legal, IP, and risk
  • Finance, cash flow, and operations systems
  • Capital strategy and fundraising readiness

Customer Discovery Chats, exploring burnout, wellness practices, and the simplest systems that make the greatest impact.

Why I joined The SWELL: I'm here to empower female founders, and create the Community we need now, to build the world we want to live in tomorrow.

First Wave
Ros Bernstein
Reframed Style logo

Consumer · MVP / pre-launch

Personal styling for the body, life, and woman you are today

Looking for

  • Pricing, packaging, and offers
  • Positioning, messaging, and brand story
  • Sales, first customers, and go-to-market

Content and concept feedback. Network introductions and warm leads.

Why I joined The SWELL: Community and connection. Learning from other women and sharing what I can to strengthen and lift women up.

First Wave
Rachel Bender
Batesly logo

Applied AI & B2B Software · Launched / early traction

Lawyer. Legal Product Architect. Creative Technologist.

Looking for

  • Sales, first customers, and go-to-market
  • First hires, org design, and people practices
  • Capital strategy and fundraising readiness

Strategic introductions to angel investors interested in legal tech SaaS and thoughtful feedback.

Why I joined The SWELL: Community! I want to learn from and work alongside other women entrepreneurs.

First Wave
Amber Mest
PEONY logo

Health & Femtech · MVP / pre-launch

Helping people navigate every path to parenthood with clarity and confidence.

Looking for

  • Sales, first customers, and go-to-market
  • Capital strategy and fundraising readiness
  • Legal, IP, and risk

Thoughtful feedback, strategic introductions, and connections with angel investors, employer benefits leaders, brokers, and women’s health leaders.

Why I joined The SWELL: There is something uniquely uplifting about being in a room full of women founders who genuinely want one another to succeed. Hearing Sally describe her vision for The Swell felt like going from rooms that didn’t feel like home to a community that immediately did.

First Wave
Eva Kapitany
Feedfrwd logo

Applied AI & B2B Software · Launched / early traction

Founder/CEO building FeedFrwd, an AI-native SaaS platform that turns customer feedback into actionable product insights.

Looking for

Scaling, venture fluency and beta adoption

Why I joined The SWELL: To learn from others and bring my experience to mentor others

First Wave
T Van Doren

Fintech & Proptech · Launched / early traction

Builder, First Time Founder, Fabulous Femme

Looking for

  • Capital strategy and fundraising readiness
  • Positioning, messaging, and brand story
  • Sales, first customers, and go-to-market

I’m looking to continue building out my network of founders and funders. It can get lonely and feel isolating, and my community has consistently helped me find balance in those moments. I’m excited to participate in this Swell!

Why I joined The SWELL: I am excited to join the community of women navigating entrepreneurship! Starting and building a business is easier and more rewarding with a community!

First Wave
Janice Lichtenwaldt
Virago Coaching logo

Coaching & Consulting · Idea / validating

Let’s go further

Looking for

  • Clarifying my business strategy and model
  • Positioning, messaging, and brand story
  • Sales, first customers, and go-to-market

I am building a program to help women embrace their shadow side for the sake of empowerment. I am looking for feedback on the program.

Why I joined The SWELL: To be part of a community and to support this venture.

First Wave
Christina Weber
Christina Weber Coaching logo

Coaching & Consulting · Growing / scaling

Helping people become leaders they’d want to work for

Looking for

  • Brand, design, and content marketing
  • Clarifying my business strategy and model
  • Positioning, messaging, and brand story

I need to get my ducks in a row first, then I'll have clarity on my specific ask!

Why I joined The SWELL: I've been working on my own at home for the last four years. I crave community, and inspiration.

First Wave
Janet Livingstone
JanetsPlanet logo

Coaching & Consulting · Idea / validating

Shake it up

Looking for

  • Clarifying my business strategy and model
  • Positioning, messaging, and brand story
  • Brand, design, and content marketing

I need feedback on validating my value proposition, attractiveness of content and audience segmentation.

Why I joined The SWELL: The joyful presentation of SWELL as a community, the authentic approach of its founder, the opportunity to join early in the organization's founding, and a valuable chance to give and receive feedback as I work through the process of building a business.

First Wave
Katherine Corson
HapHunt logo

Applied AI & B2B Software · Launched / early traction

Solo founder cranking on Claude Code to build HapHunt — a verified happy hour guide with a data pipeline that maintains itself.

Looking for

  • Sales, first customers, and go-to-market
  • Pricing, packaging, and offers
  • Founder capacity, leadership, and role evolution

Guidance on taking HapHunt from current state to sellable asset. I'm bootstrapped and solo, building a verified restaurant-data moat with acquisition as the goal, and I want advice from people who've positioned and sold a data company. Plus support building a B2B sales/GTM motion (pricing reports for restaurants) that runs inbound; cold outreach doesn't scale to a founder of one. Intros to restaurant operators welcome.

Why I joined The SWELL: I wanted to be in community with other female founders going through the ups and downs of building a company zero to one.

First Wave
Ashley Wenzel
AW Consulting logo

Coaching & Consulting

Program manager specializing in process improvement through a user-centered lens, with strengths in complex workflows, vendor management, and leading teams through change.

Looking for

  • Using AI inside my product or workflows

Why I joined The SWELL: I love helping people turn their ideas into something real, and The Swell’s supportive, collaborative community felt like exactly the right place to do that.

First Wave
Amanda Baker
Collaborative Sage LLC logo

Edtech & Future of Work · Launched / early traction

Moving you from tension to trust, bringing ease to change.

Looking for

  • Using AI inside my product or workflows
  • Clarifying my business strategy and model
  • Positioning, messaging, and brand story

On AI: I want to integrate it more intentionally into my offerings, either as a product or as advisory support for organizations building bespoke in-house agents for trust-based, human-first cultures. Would love help strategizing this. On brand expansion: I'm also moving into storytelling and keynote speaking. I'm not yet sure how to fold this into my existing brand without it feeling crammed in as an add-on, or swinging too far and overtaking what I've already built. Some brand-shifting-but-not-overwriting ideas would be welcome!

Why I joined The SWELL: Women founders who seek community oriented toward a more collaborative way of doing things, in business and in society, are the people I want to learn from, support, and build alongside.

First Wave
Nicole Doyle
Aspir / Founder Institute logo

Applied AI & B2B Software · MVP / pre-launch

Building founders, one startup at a time.

Looking for

  • Positioning, messaging, and brand story
  • Brand, design, and content marketing
  • Founder capacity, leadership, and role evolution

I'd love to find a team of people who are passionate about entrepreneurship enablement via tools and community.

Why I joined The SWELL: I want to see more thriving women founded and lead startups.

First Wave
Holly Bragdon
Bragdon Ventures logo

Consumer · Launched / early traction

Executive advisory and fractional/interim C-suite leadership for businesses at inflection points: M&A, growth, technology, data, AI, operating model change, and complex transformation.

Looking for

  • Clarifying my business strategy and model
  • Brand, design, and content marketing
  • Positioning, messaging, and brand story

I’m particularly interested in how experienced operators build a portfolio career that combines meaningful client work with intellectual capital, advisory relationships, and room for the right opportunities as they emerge. I value conversations with people who have built this kind of model themselves, work closely with CEOs and founders, or can challenge my thinking about where my experience is most valuable in the market.

Why I joined The SWELL: I joined Swell to meet smart, experienced women building interesting next chapters. After a long corporate career, I’m creating a more intentional mix of advisory, leadership, and intellectual work, and I value substantive conversations with women doing the same.

First Wave
Aspen White
AerwareAI logo

Applied AI & B2B Software · MVP / pre-launch

AI infrastructure that makes your AI solution a domain expert by using enriched domain and company-specific knowledge, which improves accuracy, memory, and context by a wide margin.

Looking for

  • Pricing, packaging, and offers
  • Capital strategy and fundraising readiness
  • Founder capacity, leadership, and role evolution

We have been bootstrapping for awhile now and need to raise funds to get us to the next level. Always open to mentorship and guidance!

Why I joined The SWELL: I have been seeking a female founder space where I can be part of a community of women who are supporting and lifting each other up. When I met Sally and heard her passion, I way pretty sure it was the right place for me. After dropping in on an open day and seeing the openness, I had to join.

First Wave
Tori Copley

Creator & Media · Idea / validating

I’m a data-driven business strategist who loves connecting people, solving problems, and helping ideas grow.

Looking for

  • Clarifying my business strategy and model
  • Using AI inside my product or workflows

I’m exploring what’s next, not just in my career, but in my sense of purpose. I’m looking to be inspired, learn from others, and discover what I could create by bringing together my strengths in strategy, creativity, community, and business.

Why I joined The SWELL: Community, innovation, and the opportunity to learn, collaborate, and help bring new ideas to life.

First Wave
Jasmin Love-Curtiss
Volterra Restaurant logo

Consumer · Idea / validating

Multipotentialite wearing three hats: navigating the tech world, running a restaurant with my partner, and bringing an innovative children's product to life.

Looking for

  • Capital strategy and fundraising readiness
  • Sales, first customers, and go-to-market
  • Positioning, messaging, and brand story

I need help securing warm introductions to executive leadership at Brooks Running for the ideal partnership (specifically CEO Dan Sheridan or CPO Carson Caprara). I have a finalized pitch deck featuring my product as well as a proprietary marketing initiative that builds a permanent, next-gen brand philosophy for their company, and I need network leverage to get it in front of the right decision-maker.

Why I joined The SWELL: To build alongside an ambitious community of women founders who match my drive, grit, and vision for scaling impactful ideas.

First Wave
Noemi Ceapa
The Consulting Studio logo

Coaching & Consulting · Launched / early traction

The best-kept secret in your industry shouldn't be you.

Looking for

  • Using AI inside my product or workflows

Would love input on AI automations + intros to any speaking opportunities. In 2027 I want to be able to speak at more local business events.

Why I joined The SWELL: There's sth powerful about being surrounded by other women building their own biz and I needed that inspiration vs building solo every day from my bedroom by my self. I love that so many women here are high caliber ex-corporate

First Wave
Adriane Musuneggi

Health & Femtech

Product and technology executive, advisor, and investor working at the intersection of healthcare, AI, and business transformation.

Looking for

  • Using AI inside my product or workflows
  • Legal, IP, and risk
  • Clarifying my business strategy and model

Why I joined The SWELL: To be part of a community of smart, ambitious women who are building, experimenting, and figuring out what’s next. I’m excited to learn from others, share what I can, and make some great connections along the way.

First Wave
Britt Barran-Stanley

Coaching & Consulting · Launched / early traction

Integrative health coach for women navigating life's inflection points.

Looking for

Three things right now: women at a career, health, or life inflection point who'd want hands-on coaching or a workshop experience. An intro to anyone organizing women's wellness events, retreats, or corporate programs who might want to host a workshop. And honest feedback from other founders on offerings.

Why I joined The SWELL: I joined for the amazing community!

First Wave
Tricia Smith
The Jule Group logo

Nonprofit & Social Enterprise · Launched / early traction

Mission-First AI Leadership

Looking for

  • Sales, first customers, and go-to-market
  • Pricing, packaging, and offers
  • Founder capacity, leadership, and role evolution

Social Media Marketing - Looking for ways to grow my audience and I have a difficult time with consistency. I also want to be stronger at sales. What are emerging trends and how do you stay consistent in selling services as a solo-founder?

Why I joined The SWELL: Community of other like-minded and adventurous female business owners. I want to learn how these incredible women are driving business in unique and achievable ways! Also I want to make new friends as being a solo founder has its own version of a loneliness epidemic.

First Wave
Deirdre Mccready

Consumer

Elevating luxury brands through strategic digital PR, innovative storytelling, and global design partnerships.

Looking for

  • Founder capacity, leadership, and role evolution
  • Brand, design, and content marketing
  • Positioning, messaging, and brand story

I am currently seeking warm introductions to internal hiring teams, HR talent acquisition, or creative directors at innovative corporations and agencies in the Greater Seattle area. Specifically, I am looking to connect with companies focused on luxury, lifestyle, premium retail, or design-forward industries where my international brand strategy experience can add immediate value

Why I joined The SWELL: ’m back in Seattle after decades in European luxury PR. I'm here to plant local roots, find my next corporate communications role, and help female founders scale. Let's trade growth strategies, elevate brand storytelling, and build a powerful ecosystem together.

First Wave
Suzanne O'Kelley
Crosshatch logo

Applied AI & B2B Software · MVP / pre-launch

Helping teams learn from past decisions to make smarter product bets over time while reducing opportunity cost of building the wrong thing.

Looking for

  • Positioning, messaging, and brand story
  • Sales, first customers, and go-to-market
  • Clarifying my business strategy and model

We are recruiting a cohort of beta “design partners” who will run product decisions through the platform and provide feedback that will inform future iterations of Crosshatch. If you have founders or product leaders in your network who might be a fit for this program, I’d love an intro!

Why I joined The SWELL: I joined SWELL in pursuit of a community of contemporaneous founders working through similar challenges in real time

First Wave
Maria Ceres

Creator & Media · Idea / validating

Exploring online literacy and how we consume information online

Looking for

  • Positioning, messaging, and brand story
  • Using AI inside my product or workflows
  • Clarifying my business strategy and model

Right now I mostly need feedback on which approach to choose and how to begin implementing my project.

Why I joined The SWELL: The sense of a real community and real support for ideas and actual projects to blossom

First Wave
Karen Fassio

Coaching & Consulting · Launched / early traction

Stewardship meets strategy

Looking for

  • Using AI inside my product or workflows
  • Founder capacity, leadership, and role evolution
  • Clarifying my business strategy and model

SLED contracting and relationship building

Why I joined The SWELL: access community working through start up journey. cross learning and sharing. Accelerate building and using AI

First Wave
Jennifer Perret
AICraftworks, LLC logo

Applied AI & B2B Software · MVP / pre-launch

Building AI products and agents that turn customer needs into delight and measurable value.

Looking for

  • Legal, IP, and risk
  • Founder capacity, leadership, and role evolution
  • Sales, first customers, and go-to-market

Feedback always - it is gold. Learning funding options/opportunities as this is my first startup where I will likely need some funding.

Why I joined The SWELL: I have had an amazing career so far but always in corporate so I am a complete beginner in the startup world. I have been bootstrapping myself for past year and am ready for customer pilots in the next month.

First Wave
Gwen Chen
SolCrys AI logo

Applied AI & B2B Software · Growing / scaling

I help brands show up in AI engines

Looking for

  • Sales, first customers, and go-to-market
  • Capital strategy and fundraising readiness
  • Legal, IP, and risk

Getting introductions to potential customers and putting our product in front of more people. Get fellow marketers' feedback on new features we are developing.

Why I joined The SWELL: I like to be surrounded by amazing women founders.

First Wave
Erika Parker Price
Root Cause Coaching logo

Edtech & Future of Work · Growing / scaling

Helping professionals discover what's next in the age of AI.

Looking for

  • Using AI inside my product or workflows
  • Sales, first customers, and go-to-market

1) Advice: I'd love advice on self-publishing my book from anyone who has done it before. 2) Podcast Guests - people who want to share their own story of what's NEXT for them 3) Coaching clients - know anyone who is stuck on finding what's next? send them my way!

Why I joined The SWELL: Even solopreneurs need real humans in their lives and the energy in this room is radiant!

First Wave
Lydia Frank
Lydia in the Loop logo

GTM, Growth & Advisory · Growing / scaling

Fractional CMO

Looking for

  • Pricing, packaging, and offers
  • Finance, cash flow, and operations systems
  • Using AI inside my product or workflows

Intros to female-founded startups that need marketing strategy and execution but that aren’t ready for a fulltime marketing exec hire.

Why I joined The SWELL: There’s something special about women supporting women. It’s been a through line in my career, and that energy is something I love to be around and be a part of.

First Wave
Yuwen Zhang

Applied AI & B2B Software · MVP / pre-launch

Building AI-native products that make everyday decisions easier, while helping businesses translate AI possibilities into practical workflows and real-world value.

Looking for

  • Clarifying my business strategy and model
  • Positioning, messaging, and brand story
  • Sales, first customers, and go-to-market

Why I joined The SWELL: Community & Inspiration

First Wave
Chericka Johnson
Build With Chericka logo

GTM, Growth & Advisory · MVP / pre-launch

I help founders turn what they know into services people understand and buy, and bring people together through travel and community.

Looking for

  • Legal, IP, and risk
  • Clarifying my business strategy and model
  • Capital strategy and fundraising readiness

I want help deciding how to structure and grow three distinct but connected brands without losing focus: expanding Build With Chericka, growing Love + Leisure’s destination wedding and group travel business, and creating a sustainable revenue and funding model for SistaCircle. I would value introductions to aligned funders and strategic partners, along with legal guidance around entity structure, trademarks and intellectual property, contracts, privacy, and risk across consulting, travel, digital resources, and a wellness community.

Why I joined The SWELL: I joined Swell to meet other women growing their businesses and to learn from each other.

First Wave
Emily Parkhurst
Formidable Media logo

Creator & Media · Growing / scaling

We report the news through a women's lens and help high-achieving women build their personal brands through media strategy and events.

Looking for

  • Pricing, packaging, and offers
  • Founder capacity, leadership, and role evolution
  • Sales, first customers, and go-to-market

We are growing our membership and are excited for the partnership with Swell, which provides discounted membership to Swell members.

Why I joined The SWELL: An incredible community of women founders supporting each other

First Wave
Kelly Kirk
Kelly Tutors LLC logo

Creator & Media · Launched / early traction

Building an Edutainment Media Empire to Empower Generations - "Aiming for massive, seemingly impossible goals attracts far fewer rivals because most people default to safe, incremental targets."

Looking for

  • Pricing, packaging, and offers
  • Sales, first customers, and go-to-market
  • Founder capacity, leadership, and role evolution

I’d love to meet mission-aligned founders, media creators, strategic collaborators, and parents seeking entrepreneurship mentoring for their children.

Why I joined The SWELL: community, advocacy, and professional development

First Wave
PM

Other · Idea / validating

Fractional Executive/Personal Assistant specializing in events and travel.

Looking for

  • Pricing, packaging, and offers
  • Sales, first customers, and go-to-market
  • Clarifying my business strategy and model

Looking for input on clarifying my service model and how to package and price fractional support the right way, plus introductions to founders who could use hands-on help with events, travel, or day-to-day operations as I build out my go-to-market.

Why I joined The SWELL: To support and champion women founders, and honestly, getting to work alongside Sally is a big part of why I joined

First Wave
Bridge Jackson
Ouinvest logo

GTM, Growth & Advisory · MVP / pre-launch

Bridge helps everyday people become confident, investment-ready wealth builders.

Looking for

  • Clarifying my business strategy and model
  • Sales, first customers, and go-to-market
  • Pricing, packaging, and offers

Right now, I need help sharpening OUInvest’s business model, pricing, and go-to-market strategy as we move from early traction into repeatable growth. I’d especially value feedback on which customer segment we should prioritize first, how to package our education, community, AI tools, and cohort experiences, and what our strongest initial revenue model should be. I’m also looking for introductions to community organizations, financial institutions, employers, or other partners that could pilot OUInvest with their members or customers.

Why I joined The SWELL: I joined SWELL because I wanted to be part of a community of founders who understand what it really takes to build and grow a business. As OUInvest moves from early validation toward a scalable business, I’m looking for mentorship, honest feedback, stronger connections, and opportunities to learn.

First Wave
Joann Jen
Topi Ventures logo

GTM, Growth & Advisory · Launched / early traction

Growth at the intersection of hospitality, technology & customer experience.

Looking for

  • Using AI inside my product or workflows

Looking to meet founders building technology for hospitality, foodservice and consumer brands, senior operators at multi-location restaurant groups, and emerging CPG founders. Always interested in new technology, smart partnerships and companies at an inflection point around growth.

Why I joined The SWELL: I’m naturally curious and love being around women in the trenches building what’s next. Here to compare notes and learn from each other.

First Wave
Marta Abel

Coaching & Consulting · MVP / pre-launch

Turning chaos into clarity for people and organizations navigating change.

Looking for

  • Positioning, messaging, and brand story
  • Clarifying my business strategy and model
  • Using AI inside my product or workflows

I’m shaping a flexible solo practice across coaching and consulting while staying open to the right fractional or in-house role. I’d love help clarifying the strongest offer, audience, positioning, and pricing—and deciding what to test first so I can move from lots of useful organic conversations to a simple, sustainable way for people to work with me.

Why I joined The SWELL: For community, accountability, and the consistency to turn good ideas into action.

First Wave
Jennifer Watson
Dynamic Momentum Consulting logo

GTM, Growth & Advisory · Growing / scaling

Fractional HR Consultant

Looking for

  • Sales, first customers, and go-to-market
  • Using AI inside my product or workflows
  • Positioning, messaging, and brand story

I'd like to hear how AI has changed the way you deliver for clients. I'm working out where it fits in mine. Also, I'm a team of one, so when clients have me at capacity, nothing is lined up behind them. How do you keep a pipeline warm when you're heads-down?

Why I joined The SWELL: I was looking for a community of like-minded women and after attending a few events, I loved the energy and people.

First Wave
Kate Macartney
MVM Strategies logo

Applied AI & B2B Software · Launched / early traction

Thrive with AI, confidently.

Looking for

  • Pricing, packaging, and offers
  • Legal, IP, and risk
  • Founder capacity, leadership, and role evolution

networking for speaking engagements and feedback on solution packages

Why I joined The SWELL: Sally + a space to collaborate with others with a founders mindset + community

First Wave
Annie Lalish
Steadfast Advocacy logo

Health & Femtech · Launched / early traction

I'm a Board Certified Patient Advocate helping older folks and their families navigate healthcare, housing transitions, and end-of-life.

Looking for

  • Clarifying my business strategy and model
  • Sales, first customers, and go-to-market
  • Pricing, packaging, and offers

Reaching adult children of aging folks (Age 30-50ish)

Why I joined The SWELL: A community of female founders! The support and energy here is palpable. A coworking space one with built in community is incredible to find.

First Wave
Teresa da Costa

Other · Idea / validating

Looking for

  • Clarifying my business strategy and model
  • Pricing, packaging, and offers
  • Legal, IP, and risk

Feedback and thought partnership on turning early ideas into real products, especially from founders who’ve built consumer or family-focused businesses.

Why I joined The SWELL: I joined Swell to stay motivated, learn how to truly grow a business, and connect with people who might want to build something alongside me.

First Wave
Ashlee Earl

Creator & Media · Idea / validating

TBD

Looking for

  • Clarifying my business strategy and model
  • Sales, first customers, and go-to-market
  • Finance, cash flow, and operations systems

I need to get clarity so that I can start actioning!

Why I joined The SWELL: Community, feedback, support, female

Member since September 2026
Ruth Densborn

Coaching & Consulting · Launched / early traction

Fractional executive leadership and coaching for companies building through ambiguity

Looking for

  • Clarifying my business strategy and model
  • Founder capacity, leadership, and role evolution
  • Sales, first customers, and go-to-market

Why I joined The SWELL: Building alongside a community of women who lift each other up, figuring it out on their own terms, without a playbook.

Member since September 2026
Kim Waag

Creator & Media · Launched / early traction

Web developer for small businesses, solopreneurs, and women owned companies.

Looking for

  • Clarifying my business strategy and model

I need guidance on scaling from part-time freelancing to full-time business.

Why I joined The SWELL: Women supporting women from diverse backgrounds in a constructive, mutual, energizing, dynamic environment!

Member since September 2026
Sarah Wilkins
Reverb logo

Coaching & Consulting · Growing / scaling

Fractional HR, leadership development, and coaching for startups, nonprofits, and growing companies.

Looking for

  • Founder capacity, leadership, and role evolution
  • Sales, first customers, and go-to-market

Why I joined The SWELL: I was drawn by the supportive and welcoming community.

Member since October 2026
Rena Lunak
Spark logo

Coaching & Consulting · Launched / early traction

Helping women thrive in their peak leadership years—and helping organizations retain them.

Looking for

  • Brand, design, and content marketing
  • Sales, first customers, and go-to-market
  • Pricing, packaging, and offers

Help me connect: HR, Talent, Learning & Development and women's leadership leaders who are rethinking how organizations support and retain experienced women. Help me build: Employer pilots, speaking opportunities, community partnerships and conversations with women who want to shape what Spark becomes next.

Why I joined The SWELL: As a Formidable member, I saw firsthand the power of women coming together to support each other and amplify each other's passions. At Swell, I saw women building and learning from each other as they created their actual businesses. And that's where I need the help and support.

Showing 54 of 54 founders.

Join the wave

There's a place in the SWELL for what you're building.

The First Wave is full. The next wave is now open with 25 spots to join The SWELL. Come to a drop-in day and meet the community.