Member add-on

Join the Founder's Mastermind

Your facilitated personal board of directors

A mastermind for women founders building on their own terms, alongside peers at a similar stage of business, leading and lifting each other across six months.

Next cohort starts January 2027. Spots are limited, and a $100 deposit holds your place. See the details.

What it is

A standing table of peers who work your real decisions with you

The Founder's Mastermind is a professionally facilitated group of founders at a similar stage, working real problems and decisions together. It is not a class, an accelerator, or a casual conversation. It is a mastermind group tailored for women ready to build differently.

Community

“Building a business can feel really lonely.”

A standing group of colleagues who know your business.

Choice

“I want to grow this on my own terms.”

Case work built around your decisions, not a curriculum.

Care

“I need support that respects my real life.”

Daytime sessions, a cadence the group chooses, no evenings lost.

Who it's for

Four stages, one table

The program offers tracks for women who identify with these four stages of business.

Idea

No paying customers yet

Need: Validate whether the business is viable

Early

At least one customer

Need: Make sales repeatable

Growing

Scaling and/or hiring

Need: Develop systems and support

Established

Has a team

Need: Peer advisory for owner-level decisions not fit for team discussion

Each group may contain a combination of stages. If any of these sound like you, or if you're moving in one or more of these directions, book a call to chat.

The program

Eight sessions. Six members. Six months.

Eight sessions with six group members and a professional facilitator, set across six months at the group's preferred cadence. Always in person or virtual, but never hybrid.

Session arc

Build trust and set the container, do deep work on each member's business, address any burning needs, and set commitments to follow up on at the next session.

Between sessions

Engage in a private online platform to stay accountable to your commitments, continue collaborating with your group, and receive reminders, prompts, and encouragement.

Preparation

When your business need is on the agenda, you prepare a five-minute conversation starter for the group before diving in.

What comes next

Your group may decide to showcase your learning and progress to SWELL, conclude, re-up for another six months, or join another group.

Your five-minute conversation starter

What you bring when it's your turn

  • The situation you want to explore, in two sentences
  • The decision or problem, in one sentence
  • The stakes if nothing changes or something goes wrong
  • What you have tried or considered
  • Your ask for the group: decide, pressure-test, or share experience?

The details

Dates

Next cohort begins January 2027

Where

The SWELL at SURF Incubator, 999 3rd Ave, 7th Floor, Seattle, or virtual, but never hybrid

Price

$150/month for 6 months, or $800 upfront (Save $100), an add-on to Belong membership

Deposit

$100 holds your seat and counts toward the fee, refundable in full until the programme begins

Minimum

Six founders to run, confirmed with deposits

Sign-ups

Open now. Spots are limited. A $100 deposit holds your place in the January cohort

How to join

Three steps to your seat

  • 01

    Book a fit call with Amanda Baker, the program facilitator, to align your vision to the track you're on and sign up.

  • 02

    Once you're in, you'll be sent a confirmation email with an invoice to pay your deposit and agree to payment terms.

  • 03

    When a full group has formed, you'll receive a welcome email with a poll to set your first meeting.

Amanda Baker

Amanda Baker

Mastermind facilitator, and fellow member of SWELL

Prefer email first? Reach Amanda at amanda@swellincubator.com. Next cohort starts January 2027.

FAQ