50 founding places filled

The First Wave

The First Wave is full. The next wave is open.

We are celebrating 50 founding members in a dedicated coworking community built for women founders and open to anyone aligned with the mission at SURF Incubator, Monday through Friday. Weekly programming, peer circles, advisor hours, coaching, and a real place to build.

All 50 First Wave places are filled. Join us for the next wave.

Women founders gathered around a table at SURF Incubator, with The First Wave Wall behind them: a rising formation of personalized mini surfboards under a coral SWELL sign

Illustrative mockup of The First Wave Wall.

Founders directory

Meet the founders in The SWELL.

First Wave Founding members: 50/50 filled

Next wave members: 3/25 filled

Tap a surfboard to learn about the founder.

1Sally RevellThe Swell IncubatorSally RevellThe Swell Incubator
2Carol GrantOpoloCarol GrantOpolo
3Cato ThorCatolyticCato ThorCatolytic
4Kelly WoznickiEmpire of LightKelly WoznickiEmpire of Light
5Lauren SatoKomyūnLauren SatoKomyūn
6Ros BernsteinReframed StyleRos BernsteinReframed Style
7Rachel BenderBateslyRachel BenderBatesly
8Amber MestPEONYAmber MestPEONY
9Eva KapitanyFeedfrwdEva KapitanyFeedfrwd
10T Van DorenThe InstrumentT Van DorenThe Instrument
11Lauren TownsendTownsend AI Studio (consulting) / Artificially Ever AfterLauren TownsendTownsend AI Studio (consulting) / Artificially Ever After
12Hannah SiegertszMidnight Sprint | She Ships SaaSHannah SiegertszMidnight Sprint | She Ships SaaS
13Janice LichtenwaldtVirago CoachingJanice LichtenwaldtVirago Coaching
14Christina WeberChristina Weber CoachingChristina WeberChristina Weber Coaching
15Janet LivingstoneJanetsPlanetJanet LivingstoneJanetsPlanet
16Katherine CorsonHapHuntKatherine CorsonHapHunt
17Ashley WenzelAW ConsultingAshley WenzelAW Consulting
18Amanda BakerCollaborative Sage LLCAmanda BakerCollaborative Sage LLC
19Nicole DoyleAspir / Founder InstituteNicole DoyleAspir / Founder Institute
20Holly BragdonBragdon VenturesHolly BragdonBragdon Ventures
21Aspen WhiteAerwareAIAspen WhiteAerwareAI
22La'Kita WilliamsCoCreate Work®La'Kita WilliamsCoCreate Work®
23Tori CopleyTori Copley
24Jasmin Love-CurtissVolterra RestaurantJasmin Love-CurtissVolterra Restaurant
25Noemi CeapaThe Consulting StudioNoemi CeapaThe Consulting Studio
26Adriane Musuneggi27 LLCAdriane Musuneggi27 LLC
27Britt Barran-StanleyRestorative AdventureBritt Barran-StanleyRestorative Adventure
28Tricia SmithThe Jule GroupTricia SmithThe Jule Group
29Deirdre MccreadyDeirdre MccreadyDeirdre MccreadyDeirdre Mccready
30Suzanne O'KelleyCrosshatchSuzanne O'KelleyCrosshatch
31Maria CeresMaria Ceres
32Karen FassioCollectiveLogikKaren FassioCollectiveLogik
33Jennifer PerretAICraftworks, LLCJennifer PerretAICraftworks, LLC
34Gwen ChenSolCrys AIGwen ChenSolCrys AI
35Erika Parker PriceRoot Cause CoachingErika Parker PriceRoot Cause Coaching
36Lydia FrankLydia in the LoopLydia FrankLydia in the Loop
37Yuwen ZhangYuwen ZhangYuwen ZhangYuwen Zhang
38Chericka JohnsonBuild With CherickaChericka JohnsonBuild With Chericka
39Emily ParkhurstFormidable MediaEmily ParkhurstFormidable Media
40Kelly KirkKelly Tutors LLCKelly KirkKelly Tutors LLC
41Patricia MetzgerPLUM Concierge ServicesPatricia MetzgerPLUM Concierge Services
42Bridge JacksonOuinvestBridge JacksonOuinvest
43Joann JenTopi VenturesJoann JenTopi Ventures
44Shirlene EvansALIGN Impact GroupShirlene EvansALIGN Impact Group
45Marta AbelMarta AbelMarta AbelMarta Abel
46Jennifer WatsonDynamic Momentum ConsultingJennifer WatsonDynamic Momentum Consulting
47Kate MacartneyMVM StrategiesKate MacartneyMVM Strategies
48Annie LalishSteadfast AdvocacyAnnie LalishSteadfast Advocacy
49Teresa da CostaTeresa da Costa
50Ashlee EarlTBDAshlee EarlTBD
51Ruth DensbornAuriva PartnersRuth DensbornAuriva Partners
52Kim WaagQuintessence Web DevelopementKim WaagQuintessence Web Developement
53Sarah WilkinsReverbSarah WilkinsReverb
54Open
55Open

Select an open board to join the next wave.

The next wave is open. 25 spots. Join
What you get

More than workspace.

Community, connection, and support. A weekly rhythm built around the real work of starting and growing a business.

Learn

Workshops on offers, pricing, marketing, money, and growth.

Connect

Peer circles for accountability, honest conversation, and shared experience.

Focus

Dedicated coworking to move real work forward alongside other founders.

Get feedback

Clinics for your website, offer, pitch, or plan with advisors and peers.

Think bigger

Founder conversations and planning built around your capacity.

Your place in the story

A permanent mark on the wall.

The first 50 founding members each receive a personalized mini wooden surfboard for The First Wave Wall at SURF Incubator.

Choose to feature

  • Your name
  • Your business name
  • Or the business idea you are building

Your board joins a lasting display celebrating the women who helped bring The SWELL to life.

A lasting installation

The First Wave Wall

A celebration of the first 50 women who chose to build together.

How it works

Show up. Build together.

  • 01

    Join what you need

    No prescribed sequence. Pick the workshops, hours, and circles that match your business right now.

  • 02

    Show up in person

    Most members come in two days a week. School-hour programming, with recordings when life changes your plans.

  • 03

    Keep building

    Resource library, meaningful introductions, and coaching for the decisions beneath the business plan.

Next wave

Join

The First Wave is full. Leave your details and we will contact you when places open for the next wave.

Join

Designed around real life.

Care is not an afterthought. It is part of the design. That means caregiving for others and care for yourself.

  • No prescribed sequence
  • School-hour programming
  • Recordings when you miss a session
  • Short, useful sessions
  • Flexible participation
  • No explaining why you missed

You do not have to do everything to belong here.

Founding membership

What membership includes.

$200 per month.

  • Coworking in The SWELL at SURF Incubator, Monday through Friday, 8:30am-5pm
  • A peer circle of women at a similar stage
  • Weekly members feedback
  • Weekly hot seat founder advisory
  • Weekly Book Club
  • A directory of members you can ask for help
  • 15% off SURF event space
  • Parking in the building for $10
  • Discounted membership to Formidable
  • 25% discount for Sandpiper Podcast Studio

Join for the next wave.

The First Wave is full. Be first to hear when new SWELL membership places open.

You can also come to a Thursday drop-in and meet the community.