Swell Consulting
Senior expertise, without the full-time overhead.
Fractional help from women who've already led at this level, across big tech, startups, and private equity-owned companies. Hiring them funds the businesses they're building, on their own terms.
What this is
Swell Consulting connects businesses that need senior, fractional help with SWELL members who offer it. Browse profiles and reach out directly, or tell us the problem and we'll point you to the right person. Rates and scope stay between you and the consultant.
Executives who became founders
Directors, VPs, and heads of function from companies like Google, Microsoft, Amazon and local startups, now running their own practices. Senior judgment, no ramp-up.
A real bench, not one lane
Product, operations, and marketing sit alongside wellness, coaching, and people expertise in the same directory.
Care-aware in practice
Honest about capacity, clear about timelines, no overpromising to win the work. You don't have to perform for this relationship. Bring the real problem, and exhale.
Your budget funds her business
No agency margin in between. Every engagement helps a woman bootstrap the company she's building, on her own terms.
Meet our consultants
Browse profiles of SWELL members offering fractional and advisory work. Every one is a founder running her own business. Reach out directly. Terms are between you and her.
Tricia Smith
Nonprofit AI Transformation
Who she helps
Nonprofit Executive Directors, Board Leaders, Funders.
What she's built
Tricia Smith, MS, founder of The Jule Group®, helps nonprofits use AI with sound judgment, practical governance, and mission-first leadership. A former executive director, she brings 20 years of leadership and organizational experience.
Eva Kapitany
Fractional COO
Who she helps
Founders, small leadership teams to Enterprise, who need an operator, not advice. 20+ years leading ERP and systems implementations and cross-functional programs at Microsoft scale. I come in as fractional COO, stand up the ops, and make it stick.
What she's built
20+ years leading programs and operations at Microsoft, ServiceNow, Verathon Medical, and Nordstrom, global ERP, Salesforce, and cloud implementations end to end. Today I run a fractional ops and AI practice and founded FeedFrwd.
Chericka Johnson
Storyselling & Business Growth Strategist
Who she helps
I help founders and service providers identify what makes their expertise valuable, turn it into clear offerings, and use storyselling to connect with customers. We build the message and the systems to deliver on it.
What she's built
I bring 20+ years across corporate sales, nonprofit strategy, and entrepreneurship. After leading at Altria and Churchome, I founded Build with Chericka to help experts shape and sell their offers, and co-founded Love + Leisure for meaningful travel.
Lydia Frank
Fractional CMO | Lydia in the Loop
Who she helps
I work with B2B and B2C, mission-based startups looking to stand out in crowded markets, accelerate growth, and make a lasting impact.
What she's built
I’ve built categories, generated pipeline, and scaled revenue at companies from $5M to $100M over a 25+ year career spanning marketing and digital media leadership roles. Former: Microsoft, About.com, PayScale, Chronus.
Katherine Corson
Product Strategy & Growth Advisor
Who she helps
I help consumer and fintech product teams turn ambiguous growth problems into sequenced, testable roadmaps. Checkout, conversion, and 0-to-1 features are my sweet spot.
What she's built
Former Staff PM at Affirm and Cash App, where I drove $200M+ in incremental GMV through experimentation and checkout optimization. Now building HapHunt, a Seattle happy hour discovery platform, and taking on fractional product strategy work.
Holly Bragdon
Executive Advisor & Fractional COO
Who she helps
Founders and leadership teams in asset & wealth management, fintech, and other complex businesses navigating growth, acquisition or integration, technology change, or an operating model that no longer meets the business needs.
What she's built
I’m a former Managing Director at Morgan Stanley and Parametric, where I led investment and data operations for $350B AUM and drove major technology and integration initiatives. Today I advise leaders navigating growth, complexity, and change.
Tell us the problem. We will make the introduction.
Not sure who you need, or need more than one person? Describe the help you're looking for and we'll point you to the right consultant. Seven questions, about three minutes.
Nicole Doyle
Fractional COO / CEO - Business and GTM
Who she helps
Early-stage startups seeking a strategy, growth, operations, and finance "human-in-the-loop".
What she's built
I've spent 6 + years in early-stage startups as Head of Operations and People, driving strategy, and rolling my sleeves up across many roles. Experienced in hardware, software, biotech, consumer, and AI-savvy.
Amanda Baker
Fractional Employee Experience Lead • Leadership Coach
Who she helps
I help leaders of teams and businesses improve productivity and collaboration through engagement programs, workshops, culture strategy advisory, facilitation and coaching.
What she's built
I bring over 15 years of experience in adult education and community engagement through serving in the Peace Corps, community organizations, the non-profit sector, and global corporate.
Kelly Woznicki
Fractional CPO
Who she helps
Simplifying complexity is my superpower. I help product teams turn big, messy challenges into clear strategy, simpler experiences, and products customers want—especially during growth, change, or when senior product leadership is needed.
What she's built
Built products and teams at Zonar, Julep, Nintex, Avalara, and Estately, spanning product strategy, UX, customer research, and growth. Led complex product experiences from acquisition and onboarding through core product and account management.
Britt Barran-Stanley
Creative Director
Who she helps
Creative maker and shaper. I help founders, growing companies, and in-house teams create and visualize human stories: brand identities built from scratch, design systems, campaigns, and employer brands, with a focus on health and wellness.
What she's built
Built AWS Employer Brand's creative team from zero and launched Amazon's global EVP. Led creative at Amazon, AWS, Starbucks, and PMI Worldwide. Now an independent creative director and founder of Restorative Adventure, my health coaching practice.
Lauren Townsend
AI Advisory, Product, and Operations Implementation
Who she helps
Small to midsize companies and non-profits who want to get real value out of AI. Vibe coding founders and teams without technical teams in house.
What she's built
I spent nine years building products at Amazon. Before that, a Wharton MBA. After it, I built a consumer app by myself, end to end: product, model, pipeline, front end, launch.
Suzanne O'Kelley
Fractional Product Leadership & Executive Coaching
Who she helps
Founders and executives at small-to-mid-sized software companies who are building their product leadership bench, and the leaders stepping into those roles: first heads of product, new managers of managers, and operators moving into GM scope.
What she's built
20 years across Fortune 10 companies and early-stage startups. VP of Product & UX at AppNexus/Xandr through its acquisition by AT&T; Director at Amazon Ads, GM of large cross-functional organizations, named inventor on a U.S. patent, and now founder.
Joann Jen
Growth Strategy & Transformation
Who she helps
Founders and executive teams ready to scale, particularly in food, beverage and hospitality. I bring cross-sector experience across consumer, retail, travel, technology, healthcare and financial services to turn traction into repeatable growth.
What she's built
Scaled a startup from ~$8M to $150M in revenue as CMO. Led global CX for Burger King, Tim Hortons and Popeyes. At PwC, shaped large-scale digital and customer transformations across retail, travel, healthcare and financial services.
Lauren Sato
Former CEO, COO
Who she helps
If you are a series A to C company needing fractional executive or strategic project support to unlock your hockey stick trajectory, I would love to be your secret weapon. Let’s do a free hour to start unblocking you and your team!
What she's built
I love leading companies through their biggest growth moments, and have spent the last 20 years of my career doing just that. I have led two local to national expansions, two bespoke to mass market product pivots, and three startups from Day 1.
Carol Grant
GTM and AI Advisor
Who she helps
Growth-stage tech companies and women-owned businesses that are expanding products or services to scale and need GTM rigor to get there.
What she's built
Carol has spent over 20 years in go-to-market, leading GTM strategies at Microsoft, Zillow, Syndio and Storable. She now runs Carol S. Grant Advisory and is building Opolo, an edtech company for neurodiverse learners. carolsgrant.com
Jennifer Watson
Fractional & Interim HR Leadership, HR Consulting
Who she helps
Small and mid-sized organizations, 150–2,200 employees, changing faster than their people function can keep up — scaling, restructuring, acquisitions, new countries. They need one person running HR day to day and leading the change.
What she's built
Eleven years as an independent consultant under my own business, Dynamic Momentum. Clients including Remitly, Auth0, Socrata, Zillow, & Bastyr. Before that, in-house at Microsoft, aQuantive & Avanade, leading international HR and HR service delivery.
Kim Waag
Website Developer
Who she helps
Women Owned Companies | Solopreneurs | Small Businesses | Non-Profit
What she's built
I'm the founder of Quintessence Web Development bringing 20+ years of brand and marketing experience to every site I build. I spent over a decade with Starbucks in international & domestic marketing, before opening an NPO focused brand consultancy.
Christina Weber
Founder | Leadership Coach
Who she helps
I partner with leaders to help them lead with greater intention, build stronger teams, and create meaningful impact.
What she's built
A graduate of the University of Washington, I spent 25 years in the corporate world, leading teams both locally and globally. I am Dare to Lead® trained, a Certified Professional Co-Active Coach, and an ICF Professional Certified Coach (PCC).
Cato Alex Thor
Fractional Chief of Staff
Who she helps
Leaders who are losing sleep over whether their team will make it through the next transition.
What she's built
Strategic Partnerships across startups and innovation programs, including Sevorix, SURF, & SWELL. Now building Praxis: Wellness Integrated for The SWELL while growing local soccer community; bringing systems, strategy, and human performance together.
Rates, scope, and contract terms are set between you and the consultant. The SWELL is not a party to the agreement. Coaching listed here is not a substitute for licensed medical or mental health care.